Every story has a beginning. Ours started with a single belief: that when the right people connect, powerful things happen. From day one, SRA has been in the business of people-not just recruiting talent, but building careers, transforming teams, and helping organizations grow with purpose. Today, we turn the page. With pride, excitement, and a sharp eye on the future, we unveil our new identity-a brand that captures who we are, what we stand for, and where we’re headed next. Introducing the new SRA. Connecting People. Powering Growth.

Why We Rebranded

Over the years, SRA has evolved. What started as a staffing firm has grown into a global group of businesses powering innovation across IT, engineering, digital transformation, and workforce solutions. We’ve expanded our reach, diversified our services, and brought in brilliant people along the way. But while our impact grew, our brand didn’t fully reflect our ambition. It was time for a transformation-not just in how we look, but in how we speak, lead, and show up for our clients, partners, and team. This rebrand is more than a logo. It’s a signal of our promise:
  • To lead with purpose.
  • To stay human, no matter how digital the world becomes.
  • And to always, always bet on people.
What the New Identity Stands For Our new logo is bold, modern, and interconnected-just like the teams and solutions we build. The evolved wordmark captures our energy, our edge, and our momentum. The color palette represents clarity, strength, and forward motion. But beyond the visuals, what’s changed is this:
  • We are no longer just a staffing partner.
  • We are a growth partner-for businesses, careers, and communities.

A Message From Leadership

“We’re incredibly proud of what SRA has built-and even more excited about where we’re going. This new identity reflects our evolution as a company that’s not just connecting people to jobs, but helping them grow, thrive, and lead the future.” – Roy, Founder, SRA Group

What Comes Next

Our rebrand comes at a pivotal moment. With the rise of AI, evolving workforce dynamics, and global expansion ahead, SRA is stepping into its next chapter with clarity and conviction.
  • New markets.
  • New services.
  • Same people-first mindset.
We’ll continue doing what we do best: building meaningful connections that fuel real growth. To everyone who has been part of our journey-clients, candidates, consultants, and teammates-thank you. You’ve shaped who we are. And now, you’re part of what we’re becoming. This is more than a new look. This is our commitment to the future: Connecting People. Powering Growth.
Sabah Shakeel
Staff Writer, Digital Marketing Specialist
SRA Group