In 2025, the lines between brand and workforce are blurring-and it’s not a bad thing.

Whether it’s a day-in-the-life post from a recruiter or a design win shared by a junior marketer, Employee-Generated Content (EGC) is changing how companies show up online. It’s not just a nice-to-have or a “culture moment.” It’s quickly becoming one of the most powerful trust-building tools in modern marketing.

So why aren’t more companies making it a mandate?

What Is EGC, and Why Is It So Effective?

Employee-Generated Content refers to any content created and shared by employees that represents, reflects, or aligns with their work and workplace—whether intentionally branded or not. This includes:

  • LinkedIn posts about recent projects
  • “Meet the team” videos or selfies
  • Thought leadership articles or blog shares
  • Behind-the-scenes stories
  • Wins, shoutouts, or reflections on workplace culture

And the impact? Massive.

  • Posts by employees receive 8x more engagement than those shared by company pages.
  • Employee content is 3x more trusted than official messaging.

    (Source: LinkedIn Business, 2024)

At a time when attention is short and authenticity is everything, EGC performs because it feels real. It doesn’t just tell people what your brand is—it shows them.

The Psychology of Trust: Why EGC Works

People trust people—not logos.

When your team members share their experiences, challenges, and small wins, it builds transparency. It sends a message that your company is confident enough to let its culture speak through its people.

This isn’t just about employer branding. It drives:

  • Hiring (your next hire is watching those posts)
  • Retention (employees feel seen and heard)
  • Engagement (both internal and external audiences respond more)
  • Business growth (buyers trust companies that feel human)

Real-World Results

At SRA, we’ve embedded EGC into our content strategy—and we’ve seen the returns:

  • Over 100K LinkedIn followers, driven largely by team-led content
  • A 25% engagement rate on outreach, supported by human-first storytelling
  • Major campaign boosts when employee spotlights and behind-the-scenes content are part of the mix

From recruitment to brand reach, the numbers are clear: when the team talks, people listen.

How to Build a Culture of EGC (Without Making It Awkward)

Let’s be clear—EGC isn’t about forcing people to post. It’s about creating an environment where they want to.

Here’s how leading companies are doing it:

  1. Lead by Example
    When leadership shares stories, it sets the tone. A quick note from your CEO can inspire 50 others to speak up.
  2. Make It Easy
    Provide branded templates, post prompts, or “story starter” kits. Offer photo ops at events. Encourage LinkedIn use—not restrict it.
  3. Celebrate and Reshare
    Feature employee posts on your main channels. Give shoutouts. This shows it matters and encourages others to participate.
  4. Offer Low-Lift Content Opportunities
    Not everyone wants to write a full article. Some might just want to reshare a post or contribute to a Q&A. Give multiple ways to engage.
  5. Include It in Onboarding and Internal Comms
    Make EGC part of how you introduce company culture. Equip new joiners with how and why their voice matters.

Why It Should Be a Mandate

Here’s the truth: EGC is already happening. The question is whether your organization is supporting it—or ignoring it.

By making EGC a strategic mandate, you:

  • Empower your team to be brand ambassadors
  • Scale your content strategy authentically
  • Humanize your company in a noisy digital world
  • Build trust—before you ever pitch or post as a company

This isn’t just a trend. It’s a mindset shift in how modern brands are built.

“Your employer brand isn’t what you say it is—it’s what your team shows the world it is.”
-SRA Marketing Team, 2025

In the age of AI, automation, and polished messaging, human voice is your competitive edge.

  • If your employees are proud, let them speak.
  • If your culture is strong, let it be seen.
  • If your team is your biggest asset—make them part of your story.

The smartest brands in 2025 aren’t just creating content. They’re empowering their people to become the content.

Sabah Shakeel
Staff Writer, Digital Marketing Specialist
SRA Group